"Niche fragrances" are fragrances produced by small, independent perfume houses and often focus on more complex, unique compositions compared to the mass-produced fragrances offered by the big houses. They have a smaller and more selective reach and are not ubiquitous, which is why the loose translation of the word "niche" is simply something special, unusual. Niche fragrances appeal to connoisseurs who appreciate the complexity and quality of their ingredients. They are products to seek out, study their history and appreciate the work of the perfumers who create them, as they manage to convey emotions and images through a bottle of perfume.